The challenge

Atlas Ocean Voyages was preparing to launch a new luxury, small-ship expedition cruise line. While its first vessel, World Navigator, was under construction in Portugal, the company needed to establish its brand, develop marketing and sales materials, and build the infrastructure to support its inaugural sailing.

With the ship still under construction, traditional ship photography wasn’t available. We relied heavily on royalty-free photography, video, and computer-generated imagery to help prospective passengers and travel advisors envision the experience ahead.

Building the design operation

Working as part of a small team, we developed and produced a wide range of print and digital materials for passengers, travel advisors, and international sales teams. At the same time, we established the design studio’s foundational processes for organizing, archiving, and managing the growing volume of creative assets.

The work required close collaboration across marketing, management, and sales, with an outside advertising agency handling campaigns for trade publications.

My role

I worked closely with the marketing team and copywriter to develop weekly social media content, presentation decks, and short-form videos for digital channels.

In collaboration with management, I designed itinerary layouts, destination maps, and ship floor plans for marketing and sales materials. I also worked with the ship’s General Arrangement (GA) plans to verify room layouts and correct floor plan details, helping ensure the accuracy of the final customer-facing visuals.

Together, we produced a substantial library of creative assets across print and digital media, supporting the brand as it prepared to enter the market.

Adapting to change

The pandemic forced Atlas to rethink its sailing schedules and adjust its plans. As World Navigator approached its eventual inaugural sailing, our work evolved to include onboard media and environmental graphics, extending the brand experience beyond marketing and into the ship itself.